I found this Advertisement captivating because although there's just one photo, there's actually two. The main photo that you see at first is the first photo that every adult or someone around the same height as a normal adult is sees, the second photo is only seen by the children or those that around the same height as a child. Seeing this ad does fascinate me because of the fact that they were able to have a hidden message just for the kids which is actually a great idea.
This is the photo that the person around the average height of an adult can see. The message at the top is basically just a warning to the parents which says, "Sometimes, child abuse is only visible to the cild suffering it."
This image is what the children are able to see which says, " If somebody hurts you, phone us and we'll help you" along with the anonymous phone number that the child can call in order to receive the help that they need if they are one of the victims suffering from child abuse. Overall I found this Advertisement simple but most importantly effective especially for it to be a photo.
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